Book Reviews

Book Review: Donald Trump: The Art of the Deal

Introduction Published in 1987, Trump: The Art of the Deal is a part-autobiography, part-business manual written by Donald Trump with journalist Tony Schwartz. The book offers insight into Trump’s business philosophy, his career, and his approach to deal-making. Often considered…

Book Reviews

Book Review: The 1-Page Marketing Plan by Allan Dib

Allan Dib’s The 1-Page Marketing Plan stands out in the crowded genre of business and marketing books. With its promise to simplify and demystify the complexities of marketing, this book aims to provide entrepreneurs and small business owners with a…