Book Reviews
Book Review: The 1-Page Marketing Plan by Allan Dib

Allan Dib’s The 1-Page Marketing Plan stands out in the crowded genre of business and marketing books. With its promise to simplify and demystify the complexities of marketing, this book aims to provide entrepreneurs and small business owners with a straightforward, actionable blueprint for success. Dib’s methodical approach and clear, engaging writing make this book a valuable resource for both novices and experienced marketers. Structure and Content The 1-Page Marketing Plan is divided into three major phases: Before (Prospects), During (Leads), and After (Customers). Each phase is then broken down…
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